Coca-Cola prioritizes offering more value to consumers: 'We're not chasing the competitors. We're chasing the consumers and the retailers,' says CEO
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What is Coca Cola's brand value? - Quora
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The Coca-Cola Supply Chain and Value Created Through Packaging - YouTube
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The world's best brand in 2009 is "Coca-Cola", its brand value is over 6 trillion yen - GIGAZINE
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